:::::::::::::::::: To the reverence of Word, which makes sacred the tip of a Pen :::::::::::::::::: :::::::::::::::::::::::::::::::::::::::::::: لفظ کی حرمت کے نام ، جو نوک ِ قلم پر احرام بندھتا ہے :::::::::::::::::::::::::::::::::::::::::::

Bulleh Ki Jaana Mai Kaun: Bulleh Shah’s Evergreen Punjabi Verses meets Voice of Rabbi Shergill

Na Mai Arabi Na Lahori Na Mai Hindi Sheher Nagori Na Hindu Na Turk Peshawri Bulleya! Ki Jaana Mai Kaun? English Translation Neither I am...

iftar party

The Taste of Eid: Poem by Bina Shah

The Taste of Eid: Poem by Bina Shah The taste of this Eid was bittersweet On the one hand, the cloying sugar-burst of prepared dishes...

saadat hasan manto portrait

Excerpt from Saadat Hassan Manto’s Siyaah Hashiya

جوتا ہجوم نے رخ بدلا اور سر گنگا رام کے بت پی پل پڑا. لاٹھیاں برسائیں گیئں،اینٹیں اور پتھر پھینکے گئے . ایک نے منھ...

faiz ahmad faiz and alys faiz

Faiz Ahmed Faiz’s Ghazal Gulon Mein Rang Bhare

گلوں میں رنگ بھرے باد نوبہار چلے چلے بھی آو کے گلشن کا کاروبار چلے قفس اداس ہے یارو صبا سے کچھ تو کہو کہیں...

Coke Pakistan

Coca-Cola BPL Marketing Strategies: Business Report

      PACKAGE POSITIONING The target market of Coca-Cola is indeed very vast. With this the demands of the consumers are also relatively diverse....

Bano Qudsia, 1928 - 2017

بانو آپا سے وابستہ میری یادیں – Bano Appa Se Wabista Meri Yaadein – By Zahir Mehmood

بانو آپا سے وابستہ میری یادیں یہ مئی ٢٠١٦ء کا پہلا ہفتہ تھا اور گورنمنٹ کالج یونیورسٹی لاہور کا ڈرامہ فیسٹیول پوری آب و تاب...

public speaking

Public Speaking And Cultural Differences

  How we communicate, in speech, writing, or through gestures, can be misunderstood by people from different cultures. A newcomer to a culture usually learns...

A Rare Photo of Dr. Iqbal in more casual setting

Urdu Rubayi Of Allama Iqbal – From Baal-E-Jibreel

Urdu Rubaiyi Of Allama Iqbal – From Baal-e-Jibreel     Makani Hoon,  Ke Azad e Makaan Hoon? Jahaan Main Hoon, Ke Khudd Sara Jahan Hoon?...

gc lahore vs fc college lahore

GCU Lahore versus FC College Lahore: A Comparison

Government College University Lahore verses Forman Christian College remains one of the more formidable rivalries among academic institutions in Lahore. Below is a detailed comparison of...

Amrita Pritam Meeting

Amrita Pritam’s Autobiography ‘Raseedi Ticket’- Book Review and Download

  Famed for her poignant poem Ajj Akhan Waris Shah Noo, Amrita Pritam remains the most celebrated female poet from Punjab. Her autobiography Raseedi Ticket is hailed...

IT Startups

IT or a time to get LIT? By S. Husain

… “Suckers bring your money and projects to Pakistan, but we as a Government don’t have faith in home-grown talent so we’re going elsewhere.” People...

The “D” Word: English Story by A. Farooqi

  In our household of six girls and one cherished male issue from an upper class family in Karachi, the foremost question that preoccupied my...