:::::::::::::::::: To the reverence of Word, which makes sacred the tip of a Pen :::::::::::::::::: :::::::::::::::::::::::::::::::::::::::::::: لفظ کی حرمت کے نام ، جو نوک ِ قلم پر احرام بندھتا ہے :::::::::::::::::::::::::::::::::::::::::::

iftar party

The Taste of Eid: Poem by Bina Shah

The Taste of Eid: Poem by Bina Shah The taste of this Eid was bittersweet On the one hand, the cloying sugar-burst of prepared dishes jelabies and dudh siwayas and sheer khurma hitting the back of the throat with the ferocity of rain after a month of drought the heavy...

saadat hasan manto portrait

Excerpt from Saadat Hassan Manto’s Siyaah Hashiya

جوتا ہجوم نے رخ بدلا اور سر گنگا رام کے بت پی پل پڑا. لاٹھیاں برسائیں گیئں،اینٹیں اور پتھر پھینکے گئے . ایک نے منھ پر تارکول مل دیا. دوسرے نے بہت سے پرانے جوتے جمع کیے اور ان کا ہار بنا کر بت کے گلے میں ڈالنے کے لیے...

faiz ahmad faiz and alys faiz

Faiz Ahmed Faiz’s Ghazal Gulon Mein Rang Bhare

گلوں میں رنگ بھرے باد نوبہار چلے چلے بھی آو کے گلشن کا کاروبار چلے قفس اداس ہے یارو صبا سے کچھ تو کہو کہیں تو بہر خدا آج ذکر یار چلے کہیں تو صبح تیرے کنج لب سے ہو آغاز کبھی تو شب سر کاکل سے مشکبار چلے بڑا...

Coke Pakistan

Coca-Cola BPL Marketing Strategies: Business Report

      PACKAGE POSITIONING The target market of Coca-Cola is indeed very vast. With this the demands of the consumers are also relatively diverse. Overtime Coca-Cola has thus been coming up with new packages so as to meet the demands of its consumers. Day in and Day out Coca-Cola...

Bano Qudsia, 1928 - 2017

بانو آپا سے وابستہ میری یادیں – Bano Appa Se Wabista Meri Yaadein – By Zahir Mehmood

بانو آپا سے وابستہ میری یادیں یہ مئی ٢٠١٦ء کا پہلا ہفتہ تھا اور گورنمنٹ کالج یونیورسٹی لاہور کا ڈرامہ فیسٹیول پوری آب و تاب کے ساتھ جاری و ساری تھا جس میں ڈرامیٹکس کلب کی طرف سے تیار کردہ سالانہ ڈرامہ “رئیس” تین دن لگاتار نمائش کے لیے پیش...

public speaking

Public Speaking And Cultural Differences

  How we communicate, in speech, writing, or through gestures, can be misunderstood by people from different cultures. A newcomer to a culture usually learns about the real meaning of messages through awkward situations, embarrassment, or lost sales. However when speaking in public one needs to be very careful so...

A Rare Photo of Dr. Iqbal in more casual setting

Urdu Rubayi Of Allama Iqbal – From Baal-E-Jibreel

Urdu Rubaiyi Of Allama Iqbal – From Baal-e-Jibreel     Makani Hoon,  Ke Azad e Makaan Hoon? Jahaan Main Hoon, Ke Khudd Sara Jahan Hoon? Woh Apni La Makaani Main Rahain Mast Mujhe Itna Bata Dain Main Kahaan Hoon! Am I bounded by Space, or I am Boundless? Am I...

gc lahore vs fc college lahore

GCU Lahore versus FC College Lahore: A Comparison

Government College University Lahore verses Forman Christian College remains one of the more formidable rivalries among academic institutions in Lahore. Below is a detailed comparison of two excellent colleges of Lahore for any prospective students aiming to do their Intermediate [FA/FSc].   Alumni: GCU Lahore wins this one hands down. The...

IT Startups

IT or a time to get LIT? By S. Husain

… “Suckers bring your money and projects to Pakistan, but we as a Government don’t have faith in home-grown talent so we’re going elsewhere.” People always ask me what it’s like running my own software company in Pakistan, and I usually never know how to reply. On one level it...

The “D” Word: English Story by A. Farooqi

  In our household of six girls and one cherished male issue from an upper class family in Karachi, the foremost question that preoccupied my mother’s troubled days and sleepless nights was how to secure marriages for her six girls. I remember once a certain aunty asked my mother how many...

fall leaves

American Amavasya – Poem by N Bajpai

American Amavasya – Poem by N Bajpai Winter They rush out to Dance in falling flakes Nor’easter blankets Monsoon madness Quietly Spring Trees open Tender shoots emerge Dye eggs in Holi colors Earth leans into Surya’s embrace Life hums awake Again Summer Sprinklers twirl For diamond skies I rub salt...

coca cola pakistan internship

Sales Practices at Coca-Cola Beverages Pakistan Limited

Sales Practices at Coca-Cola Beverages Pakistan Limited EXECUTIVE SUMMARY Coca cola beverages has eleven plants in the country and five of these are directly controlled by F &N from Singapore. Karachi plant is divided into five direct and three indirect zones. The salesman has to perform the functions of finding...

Pakistani Fisheries

Fisheries Industry of Pakistan: Business Report

  Report Business Report is based Analysis of Punjab Government and all figures are quoted by Government.    Introduction……………………………………………………………………………………………………………… 3 Methodology……………………………………………………………………………………………………………. 4 Terms………………………………………………………………………………………………………………………. 5 Seafood: Products and relative Value Addition…………………………………………………………… 7 World Seafood Trade : Trends (Exerts from FAO report 1997)………………………………….. 7 Production and state of fisheries resources………………………………………………………………… 7 Fish...

Allama Iqbal letter to Atiya Faizi [Atiya Fyzee-Rahamin]

  Excerpted and translated from: 101 Masterpieces of Allama Iqbal’s Letters. (Allama Iqbal kay 101 Shahkaar Khatoot); Compiled by Abdul Rabb Qurayshi [Beacon Books, Lahore, 2006]. [1] Makhzan was an Urdu periodical. [2] This was a Persian hemistich. Allama letters and diary ‘Stray Reflection‘ are in Public Domain.    17th...